Fixing Your Front Office: Why AI is Only as Good as Your Processes
Reshape your business to eliminate inefficiency and meet modern demands.
The front desk is critical to the success of your patients and your business, but for many practices, it can be both a revolving door and a never-ending headache. And while AI might seem like the path to finally fixing the issue, any tool is only going to be as effective as the foundational processes you have in place.
Join us on July 22, 2026, at 9 AM PT (12 PM ET) as Joe Russolello,PT, DPT, MBA, Senior Vice President of Sales at WebPT, and Jerry Durham, Lead at Equus Growth Partners and Founder of The Client Experience Company, discuss why clinic leaders might be misdiagnosing their front office issues and how they can create better processes and leverage AI’s capabilities to create patients who are prepared to arrive for their first appointment and to unlock their front office staff to work as revenue generators.
This session will have 45 minutes of presentation and 15 minutes for viewer Q&A.
Meet the Presenters
Joe Russolello, PT, DPT, MBA
SVP, Sales
WebPT
Jerry Durham
Founder
The Client Experience Company
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Wednesday, July 22, 2026, at 9 AM PDT (12 PM ET)