Finding the Right Patients with Authentic Marketing

Get a deep dive into marketing strategies that drive engagement, build trust, and set your practice apart.

Marketing to new customers is crucial for business growth, especially when you're up against local competition vying for potential patients. Having just a Facebook page or website isn't enough for rehab therapists to stand out. So, how can you differentiate your patient marketing efforts?

We hosted an insightful discussion on how authenticity can transform your marketing strategies to resonate with today's consumers. Hear from Matt Gervais, PT, DPT, CSCS, Senior Product Marketing Manager at WebPT, Kay Mastrocola, PT, DPT, DPTs with Anxiety, Steph Port, Head of Account Management at Moz, and Kevin Chen, Director, Channel Development at Moz, as they:

  • Explore how a more engaging website can lead to more patient conversions;

  • Offer guidance on building an authentic brand presence on social media;

  • Highlight the importance of patient reviews in attracting new clients; and

  • Explain the critical role of SEO in boosting online visibility.
Watch Replay

Webinar Presenters

Matt Gervais, PT, DPT, CSCS
Senior Product 
Marketing Manager
 WebPT

Kay Mastrocola, PT, DPT
DPTs with Anxiety

Steph Port
Head of Account Management

Moz

Kevin Chen
Director, Channel Development
Moz

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